2022 Neobanks in the US: Knowing & Facing the Challenges
In 2022, the financial services niche is no longer available to a limited chosen few. The entry threshold has significantly lowered within the last couple of years, and if you think of starting a neobank, it’s high time to start developing your banking app. NerdySoft can be the partner of choice to help you build your innovative neobank.
Neobanks in the US
Neobanks are fintech digital-only banks that are a growing challenge to traditional banks.
Understanding neobanks
A digital-only bank is a bank that has no brick-and-mortar presence with no branches. Neobank customers access their accounts and services from a computer or smartphone from anywhere in the world. Neobanks typically offer their customers higher interest rates and lower fees. For many customers, using chatbots and support systems to ask for any time anywhere assistance is a price they gladly pay to get better application services at a lower cost.
Market share and size
Neobanks were born out of the banking industry’s challenges from 2007 to 2009. In the last decade, neobanks have continued to offer alternatives to traditional banks and have provided increasingly better and bigger competition to traditional banking institutions. According to a recent Forbes article, in 2020, neobanks grew their US market share from 4% to 11%, and the largest ranked neobank placed fifth among all banks by the number of customers considering it their primary bank: nearly 8 million out of total 12 million customers (two-thirds) name that neobank as their primary bank.
Grand View Research, in their 2021 paper, forecast that the global neobanking market would expand from 2021 to 2028 by a CAGR (compounded annual growth rate) of 47.7%. In that timeframe, they expect the market to grow to over $720 billion.
Typical neobanking startup and advantages they offer
Online only registration
Account setup with a traditional bank is a lengthy face-to-face-only event where you carry copies of a wide variety of documents and statements materials with you. Imagine that your target market is dentists. Suppose you focused on starting in a specific US state. In that case, you could interface with the state dental association and corporate registry to confirm that the provided driver’s license belongs to the person linked to the PCorp registered with the dentist. There are numerous ways to simplify the validation process to make opening an account faster and simpler for different types of customers.
Service integration
Now that they have an account with you, how can your neobank make things simpler for your customers? If your customers are self-employed freelancers working with a smaller pool of repeating clients, how could you make their financial management world easier? Including customer setup and activity management in your service can add significant value. Recording service activities for an existing customer, generating invoices at the appropriate milestones, presenting the invoices, and receiving payments from your platform streamlines customers’ operations. Saving time and adding value for the entrepreneur will lead to customer satisfaction and positive referrals.
Improved financial health and performance
How can you target under-serviced portions of the consumer banking market? Would those who don’t understand banking, personal finance, and financial services benefit from a platform that allows them to improve their credit rating, decrease their financing costs, consolidate loans, and better manage their budgets? Combining self-service research and education can improve your customers’ financial health while letting you cross-sell your products. Understanding your customers and targeting their needs provides self-service education materials and creates a win-win for both parties.
Integration
Your loan software cannot be an island. It needs to interact with other organizations and service providers. Start the design process by answering the following questions:
- Should you capture information from major credit bureaus?
- Should you accept payments from a variety of service providers?
- Should you integrate customer relationship management (CRM) platforms to manage marketing client campaigns?
- Should you integrate with your accounting systems?
- Should you integrate with collection and credit organizations if you need to proceed to a collections process?
2. Lack of Expertise
- Should you capture information from major credit bureaus?
- Should you accept payments from a variety of service providers?
- Should you integrate customer relationship management (CRM) platforms to manage marketing client campaigns?
- Should you integrate with your accounting systems?
- Should you integrate with collection and credit organizations if you need to proceed to a collections process?
3. Higher Prices
There is no reason to dwell too much on this one, as this is a complete hoax. There is actually no explanation to how this superstition emerged on the surface, while facts remain facts. The average hourly rate per one developer in the United States is $150; in Europe, it amounts to €150. Meanwhile, if we’re talking about Asia, Africa, and Eastern Europe (where many countries are still not part of the European Union), the damage will be approximately $75. It seems like the difference is even more than tangible, given that the quality of services might be even better.
4. Irresponsible Vendors
When you’ll hear about irresponsible vendors from outside Europe, may you ask yourself a question of how territorial affiliation can be the cause of irresponsibility? While you’re in the IT business, it is quite probable that logical reasoning is one of your core virtues. There are both responsible and irresponsible vendors within Europe and outside its boundaries. Hence, when it comes to choosing a software outsourcing company, think of their tech expertise, portfolio, and clients reviews, as this is where the grain of truth lies.
Comparison of Neobanks and Traditional Banks
From a customer’s point of view, there are many pros and cons of neobanks vs. traditional banks.
Pros
Neobanks
From a customer’s point of view, there are many pros and cons of neobanks vs. traditional banks.
Once correctable items have been identified (e.g., identity theft, typos, or missing information), the correct organization needs to be approached to start the credit repair process. The Federal Trade Commission (FTC) maintains the Consumer Sentinel Network (CSN) in the USA. The CSN 2020 Data Book noted that 4.8 million identity theft and fraud cases were reported to the FTC. Some of those cases resulted in inappropriate credit scores for the victims.
- Convenience Any time anywhere, access to those services can be a huge deal to some customers. The ability to interact with client representatives after hours is another value add.
- Low rates Passing on your lower online-only bank operating costs means that lower fees, lower interest rates charged, and higher interest rates paid are good ways to improve customers’ financial position.
- Additional digital tools Another way to improve customers’ financial situation is to provide online learning tools and materials to help them manage their finances better.
- Green Paperless processes are more efficient for your customer and help them feel better about their contribution to greener business practices.
- New services Continually adding new services for your customers demonstrates your understanding of their needs and provides ongoing value for them.
Traditional banks
- Wide range of services
In addition to bank accounts, traditional banks offer a wide range of services, including loans, investments, and insurance.
- Personal service
Going into a bank and dealing face-to-face with a real person is very important to some people. - Trusted brand
Deposit insurance is crucial to the peace of mind of many customers, and they will not bank with non-insured institutions.
Deposit insurance
For risk-averse people, dealing with a trusted brand can be a showstopper when they pick their bank.
Cons
Neobanks
- Possible instability
The newness of neobanks is an area of concern for some risk-averse people.
Limited services
Not having a one-stop shop for banking services will be a problem for some customers.
- No face-to-face service
For some customers, eliminating face-to-face interactions from the banking experience is not a preferred choice.
- Deposit insurance uncertainty
The idea of losing deposits from the failure of a non-insured neobank is a deal-breaker for most people.
Traditional banks
- High customer service and facility costs
Once they understand there are alternatives, customers are no longer willing to pay the fees needed to cover the high costs of providing in-person services at high-cost locations.
- Slow to change processes and services
For most traditional banks, many processes and services are set in stone and are very slow to change. For some customers, this makes the banks look rigid and uncaring.
- Mandatory face-to-face services
Not everybody has the flexibility to get to their bank branch during operating hours.
Challenges Neobanks Face
If you build it, will the users come? Many consumers have become accustomed to getting little to no interest payments for their traditional banks’ chequing and savings accounts. Will people switch if you can build a low-cost fintech startup neobank that offers higher interest rates for savings accounts?
Integration
Setting up and operating a neobank presents challenges.
Regulatory
To run a neobank, you need an appropriate license in each of your operating jurisdictions. When starting up a neobank, you need to decide what range of services you want to provide and the path you want to get to those services. Do you want to start small and grow or start with a big bang? You can start with a financial institution license and increase your service base from there. If you operate outside of the United States, you may be able to start with a virtual banking license. You can get straight to getting your banking license. If that is too big of a reach, you could affiliate with an existing licensed bank or become a subsidiary to one.
Deposit insurance is essential to some clients. The Federal Deposit Insurance Corporation (FDIC) provides deposit insurance in the US. You can start without deposit insurance and work around client risk aversion. Other options are indirectly FDIC insured through affiliation with an insured bank or directly insured by becoming a subsidiary of an insured bank.
Tech challenges neobanks face
Deposit insurance is essential to some clients. The Federal Deposit Insurance Corporation (FDIC) provides deposit insurance in the US. You can start without deposit insurance and work around client risk aversion. Other options are indirectly FDIC insured through affiliation with an insured bank or directly insured by becoming a subsidiary of an insured bank.